There are a huge number of platforms available to post your work on as an artist, and many of them are saturated with artists. If you’re just getting started with posting your art, I recommend choosing 2-3 platforms that you will regularly post on. Try to figure out which one feels most intuitive and enjoyable to you and make that one your area of focus. You can get the most out of a platform when you understand how it works and what kind of content works best there, which is something you learn by using it. I personally use instagram the most, but I find it to be quite oversaturated and difficult for newer artists to get noticed there. Twitter also has a great artist community. If you are finding it difficult to get your work seen on bigger platforms, try joining smaller communities, like forums or discord servers. In general, I recommend posting on a few different platforms to cover your bases, but don’t spread yourself too thin.
Gaining a following
Getting people to follow your work on social media is a complex process. There’s no guarantee that a certain approach or type of post will definitely get you followers, so it’s mostly a question of posting as often as possible and finding out for yourself what works and what doesn’t. If you’re just starting out, it can be discouraging, because it’s hard to get noticed. Despite this, it’s good to just keep posting and trying to observe long-term results rather than expecting instant success. I recommend posting as regularly and as often as possible. Try to post a mixture of finished and rough work – people like to see the process behind a drawing. Try to share knowledge and tips with others so that they can learn from your work. Most importantly, try to be an active member of a community – get to know other users, respond to comments, and follow other accounts. You’ll gain followers from these interactions and you can also learn a lot from how other people handle their social media accounts.
My artbooks were originally funded with a successful Kickstarter campaign. Because of this, I sometimes get approached for advice on crowdfunding, specifically using crowdfunding to fund a book project. However, in my case, much of the complicated work was done by my publisher, 3DTotal. They set up the kickstarter, created the layouts for the book, and arranged the printing, packaging, delivery and customer service. For any questions regarding those aspects of a kickstarter project, I unfortunately cannot provide any insights. I can provide the following tips:
- Do research: Crowdfunding is a way to test whether there is interest in a product. Before launching, to some research into whether people are interested in the product you offer, perhaps by asking around in your own circle of friends or on your social media channels. Try to see your crowdfunding campaign as a way to test whether your product can be successful, rather than a guarantee for success.
- Set a clear goal: Formulate your goal as clearly and concisely as possible. People usually don’t have a lot of time read through lengthy descriptions and information before deciding to back a project, so make sure that you clearly state what backers are paying for, and do so near the top of your kickstarter page.
- Be realistic about time: Many kickstarters fail to deliver their product within the time frame that they promised. Make sure that you think realistically about the amount of time that goes into a project, including packaging, contact with your backers, replacing lost packages, etc. Also, take into consideration the possible scenario of going over your funding goal, so that you’re not blindsided with a massive amount of work without any kind of backup plan.
- Make a schedule: Make a realistic time schedule that includes some wiggle room, so that you can be sure you will meet the deadlines you promise to your backers.
- Simplify your prizes: Don’t overcomplicate the different tiers you offer your backers. If you are offering 15 different tiers with minor differences beteween them, you will make it more difficult for backers to choose a prize, so consider fewer tiers with clear descriptions.