There are a huge number of platforms available to post your work on as an artist, and many of them are saturated with artists! Combined with restrictive algorithms, it can definitely be tough out there. If you’re just getting started with posting your art, I recommend choosing 2-3 platforms that you will regularly post on. Try to figure out which one feels most intuitive and enjoyable to you and make that one your area of focus. You can get the most out of a platform when you understand how it works and what kind of content works best there, so consuming content on that platform is a great way to learn more about that. If you are finding it difficult to get your work seen on bigger platforms, try joining smaller communities, like forums or discord servers. In general, I recommend posting on a few different platforms to cover your bases, but don’t spread yourself too thin!
Social Media
Gaining a following
Getting people to follow your work on social media is a complex process. There’s no guarantee that a certain approach or type of post will definitely get you followers, so it’s mostly a question of posting as often as possible and finding out for yourself what works and what doesn’t! If you’re just starting out, it can be discouraging, because it’s hard to get noticed. Despite this, it’s good to just keep posting and trying to observe long-term results rather than expecting instant success. I recommend posting as regularly and as often as possible, and staying flexible as much as you can – the social media landscape is always changing so you may have to pivot or change strategies as you go. Try to post different types of content, like process videos, mutliple images, behind-the-scenes videos, sketches, and finished work. Most importantly, try to be an active member of a community – get to know other users, respond to comments, and follow other accounts. You’ll gain followers from these interactions and you can also learn a lot from how other people handle their social media accounts! If you want to learn more about how I gained my following, check out the section about my online presence here in this FAQ.